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Landing Page Templates

How to host a landing page is possibly the most important question you can ask yourself when starting a campaign. Landing pages are not like regular web sites in the sense that they absolutely need to be available one-hundred percent of the time, since you are paying for traffic. You are literally throwing money away by choosing a web host that does not deliver uptime. Of course, there are many more questions you need to ask yourself before choosing a web host.

We've compiled the top five questions to ask yourself before choosing a landing page host, and provided a solution to each question.

Question 1: How much bandwidth will I need?

Solution: 100GB - 500GB depending on the amount of traffic. A typical landing page is about half a megabyte, and that's with a few images and CSS. Add in JavaScript and other elements, along with more images, and your page becomes 1MB in size, and that adds up as you get traffic from pay per click engines.

Example: 1 MegaByte * 500,000 page views = approx 488 GigaBytes

Question 2: How much space will my landing pages take up?

Solution: At least 5GB per landing page. High traffic landing pages generate server logs that take up lots of space. Keeping log files is essential in tracking your pages success over time, and seeing how making changes along the way may have affected visitor levels and behavior.

Question 3: Do I need SSL or root and shell access?

Solution: Unlikely. Your landing page, technically speaking, is very straight forward. You wont normally need any special access to the server your site is hosted on. Reliability, bandwidth and support should be your major concerns.

Question 4: How many landing pages can I have on one plan?

Solution: 20 landing pages on one hosting account is optimal, as it becomes harder to maintain more than 50 on a single account, due to the hosts resource allocation to each account. The number of landing pages under different domains that you can host will depend on the particular plan you choose.

Question 5: How much should I pay each month?

Solution: You don't need to spend a fortune for good web hosting. Economy or Home type plans may crash when you start driving lots of traffic because they are not designed to 'burst' and accommodate such high levels of requests therefore Business or Developer type accounts are recommended. Conversely, higher-end plans such as dedicated servers are unnecessary and wasteful because you won't use all the resources they provide.

In our extensive testing, we have found that not many web hosts can support landing pages. Indeed, a choosing a good web hosts that provides excellent service with the right foundation for PPC hosting was hard to find, however after searching through over 250 web hosts, we have found 1and1 web hosting to provide the highest level of resources and availability. Our recommendations are of course based on what we think is best for your landing page web site, but you should check the hosting package you choose is suitable for your own particular requirements before committing to purchase.

We recommend the "1and1 Business" Account, providing:

  1. 2500 GigaBytes of bandwidth a month.
  2. 250 GigaBytes of space.
  3. Hosting unlimited domains on one account.
  4. Only $9.99 a month.

Long term strategy is needed to succeed in PayPerClick. Without it, your campaigns will fail quickly and your marketing efforts will not earn the returns you expected. The year-long, all in one web hosting plan offered by 1and1 provides everything you will need. If you need assistance with 1and1, please contact us using the link at the bottom of the every page on this site.
 

 

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